
Have you seen this?
This is one of five images from the new Skyy Sexy ad campaign and it has several people up in arms. From claims it is "porn-a-hol" to statements from people in the liquor industry asserting it is "over the top." (Because people in the liquor industry should definitely remark on alcohol advertising being over the top. Hey people in the liquor industry, I love your shiny glass house.)
Skyy Vodka is the best selling domestic vodka in the US. This new campaign is intended to reach a "new generation" of vodka drinkers as well as loyal Skyy fans.
Appearing next month in mags like Cosmo, Maxim, Rolling Stone, let's assume there is a reason these ads won't be placed in WSJ, Time, or Laura Ingalls' This Month on the Prairie.
Says Andrea Conzonato, the COO/CMO of Skyy, these images have "the brand’s iconic cobalt blue bottle serving as the focal point of intrigue...and [the idea was] to fill each ad with striking images that open the mind to a million sexy possibilities, but always lead you back to our world-famous blue bottle.”
I don't really like or dislike the ad. Have I seen better ads? Yes. Have I seen worse ads? Yes. I will let you decide if you like it or not.
While it may be provocative and edgy, here is what it is not: This ad, and the placement of the blue bottle in it are not the "focal point of intrigue." Focal point of intrigue? Come on now. Is that intriguing? Almost as intriguing as a certain videotape of Screech from Saved By the Bell. Oh, what is that Skyy Vodka? We are wrong? We believe this woman about to get down and dirty with that bottle Rock of Love style but really, they are just talking about their feelings and discussing china patterns? Oh, you prankster Skyy Vodka. You tricked us! That IS intriguing. Or, we were right the first time. That is what you think is intriguing. Because people are OFTEN captivated by the mere illusion of a woman getting carnal with a glass bottle. PS: There is a reason this type of imagery doesn't have market share in the porn industry.
I also like the claim that the image "opens the mind to a million sexy possibilities." Hmmmm, one peek at that photo and I can think of just a few possibilities:
1. A latex bodysuit might sound like a good idea but I have a feeling it isn't. Even if you wished for one once, you probably don't own one. For a reason. Nor did you borrow one just to get photographed in it.
2. Oh, and latex is hot, and not the good kind of hot either. My hands can't take more than five minutes in those bright yellow dish washing gloves.
3. That bottle seems gigantic. Ms. Red Latex must be one of those gals who has had 18 babies already.
4. Wow, I do like those red heels.
While Skyy Vodka also believes it "revolutionized" the vodka industry, the brand's ads also "served noticed vodka can not only be sophisticated, it could be playful, alluring and downright sexy."
I will be the first to say, this ad is not remotely sophisticated. In fact, a group of fraternity freshman likely conjure up that imagery on a weekly basis. Playful? If you think penetration by a element sixteen times the size of your torso is playful, you belong in the movie industry.
And not the Pixar movie industry either. Alluring? Why Vodka, you dirty little tramp. That is not a bit alluring. I vote alluring out with intriguing. And downright sexy? Oh, you are telling us sex sells? Really. We heard. From Hugh Hefner. About four decades ago. Downright sexy? Hmmmm, I have been known to have a sip or two extra of Skyy Vodka in the past and I am sure I thought I was all kinds of downright sexy. The tapes say otherwise.
JUST KIDDING! I have no tapes but the photo of me with me hair piled on top of my head blowing smoke rings (and I don't smoke) proved that Skyy Vodka and I have no business being friends.
Now, let's end our review of this apparent scandal with some G Rated Good News:
Who will be enjoying a Salsalicious Gift Set compliments of my friends at Salsabol?
Jenn @ You know..that blog and MommaAmma. Congrats! Superbowl Party at your houses! Maybe you can serve Skyy Vodka and make the Superbowl downright sexy.
Jenn @ You know..that blog and MommaAmma. Congrats! Superbowl Party at your houses! Maybe you can serve Skyy Vodka and make the Superbowl downright sexy.
Email me and I will put you in touch with the fab duo running that company. Enjoy!