One order of Beefcakes. To go.

Gentlemen, no one is going to call you MaryLou and hand you a tutu for eating a cupcake, but just in case you felt too prissy with your vanilla cupcake with sprinkles, here is some good news. In one of my favorite cities, NYC,  Butch Bakery has turned bonne bouche with pretty pink sugar crystals into something meatier.

Literally. Butch Bakery is now doing a rotation of manly confections like The Rum & Coke, The Jackhammer and The Beer Run.  And each is topped with a chocolately ensemble of manly colors.

Including ingredients like bacon and beer, Butch Bakery is simply responding to what they think are too dolled up desserts.

Because if you thought gender labels were only for kids toys, wrong again.

“I found myself asking why cupcakes are always pink with sprinkles, with cutesy names like Happiness and Sugar Smiles. And why, if you want a masculine cupcake, it has to be Bob the Builder or a golf tee or a football design," says David Arrick, the bakery's founder. "There's got to be a happy medium."

Butch Bakery, an internet-only shop, is clearly not feeling a recession. Sales have grown a reported 600 per cent in the last two months. And maybe they will open a storefront to display their manly fare. Another mancake master, Genevieve Griffin, said, "It has been a great way of getting guys interested in cupcakes."

Here is my thought on a means to get a man interested in cupcakes: Disrobe and place a cupcake in your outstretched palm.

But if that measure is too extreme, maybe he can simply drink a beer or a Rum & Coke to satisfy the need for the flavor of beer or Rum & Coke. And if you wanted something that tasted like bacon, could you just cook some bacon?

If that seems too easy, please give the mancakes a try. Maybe they are delicious even without the pink sprinkles. And the next time I am in NYC, we might pop by to see if they also have beefcakes on the menu. I kid. I really dig the chocolate with sprinkles as well as Happiness and Sugar Smiles.